Sunday 5 September 2010
HistoryThe articles distributed by Fade (from porcelain and ceramics to crystals and glass from Bohemia), which is the largest importer on the Italian national territory, represent a tradition of refinement and aesthetic pleasure that makes them the main attraction of gala dinners as well as intimate family gatherings. Fade was born in 1965 as a factory that specialised in the decoration of porcelain. In the 70s they began importing and distributing Bohemian crystal and glasses in addition to the existing decoration business. At the same time, Fade's pioneering spirit set them out on an "exploratory expedition" to Asia, Germany, France and Poland in search of new porcelain products, which they then began to import into Italy. Currently, in a reference market with over 3,000 specialized multi-brand retail points of sale, characterised by such liveliness that requires maximum elasticity and readiness to adapt to the requirements of the sector, Fade anticipates trends by means of pre-launch market analyses and acceptance tests aimed at monitoring these evolutions. Today, Fade is spreading its wings even further, extending its product lines to include furniture, and offering its clients a wider range of products to create warm rooms and living spaces ever more refined and welcoming.
ProfileThe company gives much attention to market and trends without never lose at sight proper balance between quality and price of proposed articles. To do this Fade make use of advice from specialized professionals in marketing and design that study and plan new products to be proposed and their image. The target of the company is to grant to customers new exclusive collections that distinguish for originality in design and up to date so to be always abreast with times, tastes and needs of final consumers. Fade to satisfy customer with fast delivery service has a 15.000 square meters commercial warehouse and advanced systems for loading, quality control and products storage. An efficient system to handle articles, with operators equipped with radio frequency terminals, that are guided from “start” to "end line", where is the final control and arrangement for dispatch, makes Fade a company leader in sector in terms of organization and reduced delivery times. The company to grant successfully a fast and optimal service is equipped with innovative management system ERP for accounting, purchasing, sales, logistics, after-sales service and CRM Customer Relationship Management compatible with realization of appropriate Business Intelligence. |